Our Story

ZEMODEZ, also known as The Modest By Zee, is an online clothing label based in Singapore. Established in 2024 by a Muslim founder on a personal journey of modesty, her experience inspired her to create a brand where fabrics meet purpose — encouraging both herself and others, Muslims and non-Muslims alike, to embrace modest dressing. Her vision goes beyond fashion; it is about spreading the essence of elegance through timeless and refined modest apparel while empowering individuals on their unique journeys towards modesty.

With Love, Zee

For hearts striving to do better, ZEMODEZ was born from that very intention. As someone navigating my own journey of modesty, I often found myself searching for balance — between faith and fashion, simplicity and elegance, beauty and purpose. What began as a personal pursuit soon became something deeper: a desire to create pieces that not only clothe the body, but also speak to the heart. At ZEMODEZ, every design begins with one question before anything else: does it align with modesty and purpose? From there, we craft pieces that honour both, blending timeless design with thoughtful intention. Modesty is a journey, not perfection. Through every thread, we aim to inspire confidence, self-awareness and a sense of inner peace that comes from dressing with meaning. May ZEMODEZ continue to be a space that reminds us to flow with purpose — where fabrics meet faith and elegance meets sincerity.

[Founder of ZEMODEZ]

الإيمان سبعة وسبعون شعبة، والحياء شعبة من الإيمان.

“Faith has seventy-seven branches, and modesty is a branch of faith.”

(Sahih Al-Bukhari)

Brand Values

QUALITY

The heart of ZEMODEZ. We meticulously select luxurious materials and uphold the highest standards in craftsmanship. Every stitch reflects our dedication to providing you with the finest.

COMMUNITY

Inspiring elegance through modesty, our purposeful community engages, supports and uplifts. Committed to making a positive impact, ZEMODEZ participates in meaningful causes.

INCLUSIVITY

ZEMODEZ creates fashion that knows no boundaries as well as embraces all body types and backgrounds. Our goal is to help individuals express their unique modest elegance confidently.